Branding
Cambean Earth Logo
A small hotel group in the hip but historic South Beach area of Miami decided to create their own "green hotels" brand, implementing sustainable operations across their property portfolio. Plan A developed an earthy new name and logo/identity.
Clifton South Beach Logo
When Cambean began a complete restoration of the historic Clifton art deco hotel in South Beach as their first sustainable property, Plan A not only developed a consistent graphic identity,butthrough PR efforts, dubbed their CEO the "Dean of Green."
Logo
Although Fabric Innovations had an established reputation with hotel design professionals, their dated materials did not reflect their sophisticated style. Plan A designed a new logo and corporate identity to better appeal to their target market.
Business Cards
Using an array of special finishing options, Plan A created business cards to promote and reflect the textural aspects of the type of work Fabric Innovations is involved. What resulted was a unique design that leaves a tangible impression with their prospective clients.
Hospital to Home Logo
In partnership with the Senior Resource Alliance, Florida Hospital implemented a new transitions program for patients returning home from an extended hospital stay. In conjunction with other marketing efforts, Plan Aconcepted and developed a new logo to represent the brand.
Logo
Talk about a niche market! This local grower who supplied fresh food for exotic animals the world's most famous theme park decided to expand his operation to other zoos around the country. Plan A helped him name and brand the company as ZooFresh.
Stationery Package
Using a striking color palette of earth tones and natural, recyclable materials to reflect the spirit of the new brand, Plan A developed a collateral package for ZooFresh, creating a recognizable and consistent identity.
