ANDREA ROLAND - President
Andrea is an award-winning writer, publicist and branding strategist, who has applied her uniquely creative approach to successful
marketing programs for such corporate clients as Sea World, The Golf Channel, Tupperware USA, and Universal Studios/Florida, as
well as a “Who’s Who” of global hospitality product manufacturers, technology providers and residential homebuilders. Since beginning
her journalism career with Gannett Media Corporation in 1984, Andrea has held top management positions in print and broadcast
media companies, commercial printing, AAAA advertising agencies and corporate communications groups. As president of her own
full-service agency for over 17 years, Andrea has created award-winning public relations, advertising and marketing campaigns for her
clients in the hospitality, building/ architectural product, and high-tech manufacturing industries.
DIANE VAN LEUNEN - Art Director
Diane's natural affinity for art and design culminates in unique creative concepts for Plan A clients looking for transcendent branding. Her expertise includes creative concepting, art direction, graphic design, photography, copywriting, digital production, and project coordination. As a design intern at the Smithsonian in Washington D.C., Diane produced original illustrations for National Air and Space Museum exhibits. Since graduating Summa Cum Laude from the Art Institute of Washington, she has earned numerous industry accolades, including A Silver ADDY Award and a 2009 Silver Adrian Award for the EZYield.com Web site. Her work has been published in Print Magazine's Regional Design Annual and she is a member of the American Institute of Graphic Arts (AIGA).
ADAM KIRBY - Director of Client Communications
As the former Associate Editor of HOTELS Magazine, Adam has a thorough understanding of what it takes to work with the hospitality media. He is well known across the industry from his three years on staff at HOTELS, where he wrote about hotel technology and marketing, among many other industry topics. Adam's blog, Musings & Miscellany, was the magazineÕs most-trafficked blog until HOTELS suspended publication in April 2010, when he joined Plan A. His extensive coverage of hotel social media practices has established him as an industry thought-leader. In his role with Plan A, Adam assists and advises the firm's hospitality clients on their promotional efforts and public communications. He generates publicity and facilitates editorial opportunities for Plan A clients, and his experience as a member of the trade media provides our clients with a decided advantage. A journalism graduate from Marquette University in Milwaukee, Wisconsin, Adam worked as a newspaper reporter before joining HOTELS in 2006. In stints with Wisconsin-based publications including the Watertown Daily Times, the New Berlin Citizen and the Brookfield News, Adam won major statewide journalism awards from the Wisconsin Newspaper Association and the Wisconsin Education Association Council.
SHEILA FOLK –Traffic Manager / Office Manager
Sheila is a veteran marketing professional with nearly 15 years extensive hands-on experience in all phases of corporate promotion and communications. Her expertise includes new program & product development, branding, creative direction, strategic market planning & budgeting, positioning, and new business development. Her entrepreneurial mindset and an innovative approach have put her services in high demand for companies in the building products and A/E/C industries, as well as financial and member-driven organizations. Since beginning her career, Sheila has held several positions within local advertising agencies and has also managed a large corporate marketing team for a 70,000+ member global organization.
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ANDREA ROLAND - President
Andrea is an award-winning writer, publicist and branding strategist, who has applied her uniquely creative approach to successful marketing programs for such corporate clients as Sea World, The Golf Channel, Tupperware USA, and Universal Studios/Florida, as well as a “Who’s Who” of global hospitality product manufacturers, technology providers and residential homebuilders. Since beginning her journalism career with Gannett Media Corporation in 1984, Andrea has held top management positions in print and broadcast media companies, commercial printing, AAAA advertising agencies and corporate communications groups. As president of her own full-service agency for over 17 years, Andrea has created award-winning public relations, advertising and marketing campaigns for her clients in the hospitality, building/ architectural product, and high-tech manufacturing industries.
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DIANE VAN LEUNEN - Art Director
Diane's natural affinity for art and design culminates in unique creative concepts for Plan A clients looking for transcendent branding. Her expertise includes creative concepting, art direction, graphic design, photography, copywriting, digital production, and project coordination. As a design intern at the Smithsonian in Washington D.C., Diane produced original illustrations for National Air and Space Museum exhibits. Since graduating Summa Cum Laude from the Art Institute of Washington, she has earned numerous industry accolades, including A Silver ADDY Award and a 2009 Silver Adrian Award for the EZYield.com Web site. Her work has been published in Print Magazine's Regional Design Annual and she is a member of the American Institute of Graphic Arts (AIGA).
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ADAM KIRBY - Director of Client Communications
As the former Associate Editor of HOTELS Magazine, Adam has a thorough understanding of what it takes to work with the hospitality media. He is well known across the industry from his three years on staff at HOTELS, where he wrote about hotel technology and marketing, among many other industry topics. Adam's blog, Musings & Miscellany, was the magazineÕs most-trafficked blog until HOTELS suspended publication in April 2010, when he joined Plan A. His extensive coverage of hotel social media practices has established him as an industry thought-leader. In his role with Plan A, Adam assists and advises the firm's hospitality clients on their promotional efforts and public communications. He generates publicity and facilitates editorial opportunities for Plan A clients, and his experience as a member of the trade media provides our clients with a decided advantage. A journalism graduate from Marquette University in Milwaukee, Wisconsin, Adam worked as a newspaper reporter before joining HOTELS in 2006. In stints with Wisconsin-based publications including the Watertown Daily Times, the New Berlin Citizen and the Brookfield News, Adam won major statewide journalism awards from the Wisconsin Newspaper Association and the Wisconsin Education Association Council.
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SHEILA FOLK –Traffic Manager / Office Manager
Sheila is a veteran marketing professional with nearly 15 years extensive hands-on experience in all phases of corporate promotion and communications. Her expertise includes new program & product development, branding, creative direction, strategic market planning & budgeting, positioning, and new business development. Her entrepreneurial mindset and an innovative approach have put her services in high demand for companies in the building products and A/E/C industries, as well as financial and member-driven organizations. Since beginning her career, Sheila has held several positions within local advertising agencies and has also managed a large corporate marketing team for a 70,000+ member global organization.