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Why Every Business Should Have a Blog
August 23, 2018
Are you wondering–like some–if this is still a topic for discussion? In 2018, isn’t business blogging a foregone conclusion? Maybe, but it bears repeating. After all, there’s nothing new about blogging. It’s been a part of the marketing mix since … Read More
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The Art of Planning: Strategizing a Successful Media Plan
November 20, 2017
As 2017 comes to a close, savvy businesses in all industry sectors are finalizing their 2018 marketing plans. But what channels are included in a successful marketing plan? Although the options are endless and increasingly complex as digital and social … Read More
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Tradeshows: What They Are and Why You Need Them
November 9, 2017
Tradeshows. They’re one of the last vestiges of direct face-to-face contact with your market in an increasingly virtual world, yet some companies don’t fully understand how to do them successfully or even why they should make them a priority. As … Read More
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The Press Release Checklist: How to Maximize Results and Get the Most Out of Your PR Initiatives
October 30, 2017
The press release is one of the most powerful tools in the marketing arsenal of any company, large or small. It levels the playing field and, when developed and executed correctly, a good press release can be highly efficient in … Read More
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In-Room Technologies Your Guests Actually Want
August 28, 2017
You may be thinking “I already know this” as you read the title to this blog, but consumers are an elusive and complicated breed. Their preferences can either be spot on with predictions or end up the complete opposite of … Read More